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When Cinema Meets Wallet: The Story of Nu Metro x VodaPay Integration

Category

Design and Collab Strategy

Type of Work

Creative Direction
Marketing Approach
Education
Visual Build

PHASE 1: ALIGNING VISIONS

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We knew it was time to bring Nu Metro to where our customers already lived: on their phones. And more importantly, in their financial ecosystems.

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VodaPay wasn’t just another channel it was a super-app with serious potential for stickiness. The question was: How do we meet users in a space that’s all about finance and convince them to spend on fun?

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The answer: seamless access + irresistible incentives.

It was about preserving the cinematic DNA of Nu Metro in a tiny screen format. We weren’t just uploading a catalogue we were translating an experience.

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Think:

  • Motion trailers in mini cards

  • A visual vibe that matched VodaPay’s design but still screamed Nu Metro

  • And most importantly: a mobile flow that felt like walking into a cinema foyer

 

We didn’t want users to “buy a ticket.” We wanted them to enter the movie world, through a tap.

PHASE 2: BUILDING THE EXPERIENCE

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The design system had to do three things:

  1. Feel cinematic (motion, gradients, poster-forward layouts)

  2. Stay on-brand (Nu Metro’s energy meets VodaPay’s simplicity)

  3. Be lightning fast

We created micro-animation systems for scrolling showtimes, quick-swipe trailers, and an app-based countdown to next screenings. A special branded experience launched around new releases: think a mini “Barbie World” or a “4DX Explainer” inside the app.

PHASE 3: LAUNCHING WITH IMPACT

We made noise. Loud, cinematic noise.

  • A digital countdown campaign across social platforms

  • Teaser posts with voice notes: “I booked from my phone, and they had my popcorn waiting.”

  • Influencer content from known SA movie lovers showing the booking-to-screening journey

 

In cinemas, we plastered foyers with QR codes that said: “Book faster. Queue less. VodaPay it.”
Every customer who booked via the app got priority line access and app-only snack deals. That instant benefit turned curiosity into habit.

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