Influencer Marketing

Category

Unique Fan Experiences in Cinema

Type of Work

Storytelling
Visuals
Events
Lifestyle Sectors

PHASE 1: CONCEPT & CULTURE

The brief? Launch Gladiator 2 with maximum impact. The idea? Pair a legendary cinematic return with a real-life South African gladiator: UFC champ Dricus du Plessis.

It wasn’t about promoting a movie it was about creating a moment. One where muscle, might, and South African pride met the silver screen.

We had to make this premiere feel like an arena. Like the battle was about to begin and the audience was front row.

From the jump, the design language pulled from Roman iconography infused with South African grit.

Custom “Colosseum red carpet” with torchlight LED columns
Branded gold-plated shields with Gladiator 2 x Dricus emblems
A photo zone styled like a battlefield sand textures, battle gear, smoke effects

Dricus wasn’t just attending he was entering. With a full-scale walkout sequence to cinematic soundtrack beats. Our goal? Give chills. And we did.

PHASE 2: THE EXPERIENCE

We activated on three fronts:

Mainstream media – Dricus interviews tied into the Gladiator narrative
Fan experience – We ran a “Train like a Gladiator” social challenge where winners met him at the premiere
Brand collabs – Nu Metro + local gym brands for limited edition merch

We created FOMO. People didn’t just want to watch the movie they wanted to be in the arena.

RESULT

Sold-out premiere
120M+ social media impressions in under 48 hours
Dricus content went global, picked up by UFC channels & Gladiator fan pages

More than just a premiere it was a spectacle. And South Africa stood taller that night.

ALBUM LISTENING EXPERIENCE WITH ELAINE

PHASE 1: THE VISION

Elaine’s team wanted an album launch that didn’t feel like a club gig. We pitched something different: an immersive listening experience at Nu Metro, where every track would be paired with visuals, lighting, and mood design.

We weren’t just launching songs we were scoring emotions.

Elaine’s music is intimate, visual, textured. We needed to build a world where the audience felt the album, not just heard it.

PHASE 2: THE NIGHT

No emcees. No noise. Just ambiance. Elaine performed select tracks live, paused to share backstories, and then let the full album play in immersive surround sound.

We included:

Live Q&A hosted by Apple Music SA
An “Elaine Confession Wall” where fans wrote their reactions to the album
VIP boxes with signed vinyl, silk scarves, and handwritten notes from Elaine herself

It was less event, more memory. People cried. Couples held hands. It was deeply emotional and perfectly on brand.

We crafted the space like a dreamy, cinematic dreamscape: